Unlocking the Instagram Mystery: How Many People Use Instagram in 2021 [Plus Tips to Boost Your Presence]

Unlocking the Instagram Mystery: How Many People Use Instagram in 2021 [Plus Tips to Boost Your Presence]

What is how many people use Instagram 2021

How many people use Instagram 2021 is a common question among social media enthusiasts. As of January 2021, the number of active users on Instagram has surpassed one billion worldwide. With the growing popularity of influencer marketing and increased engagement on Stories, this platform is becoming essential for businesses and individuals alike.

A Comprehensive Guide: Step-by-Step Process on How to Determine How Many People Use Instagram in 2021

Instagram is one of the fastest-growing social media platforms in the world, with millions of users from all walks of life. From celebrities to small business owners, there is an endless list of people that use Instagram daily. But how can you determine how many people use Instagram in 2021? This comprehensive guide provides step-by-step instructions on how to find out.

Step 1: Check Instagram’s Public Statistics

The first and most obvious step towards determining the number of people using Instagram is checking its public statistics. The platform releases quarterly reports that provide data on how many people are using it globally. These reports offer incredible insights into user demographics such as age, gender, and location.

Instagram’s latest report (as of January 2021) indicated that they have reached a whopping one billion monthly active users worldwide! This makes it clear that nearly every demographic segment uses this popular platform, making it an incredibly valuable marketing tool for businesses across industries!

Step 2: Use Online Tools Like Statista.com

While Instagram’s official statistics offer valuable information, sometimes you need more detailed insights. Websites like statista.com provide information about social media usage trends worldwide through surveys and analysis, helping marketers target their audience with greater efficiency.

According to Statista’s latest findings (as of July 2021), Instagram has approximately 1.23 billion monthly active users as compared to other popular social networks like Facebook and TikTok which rank second and third respectively.

Step 3: Acknowledge Historical Data Trends

Another important thing to consider when trying to determine how many people use Instagram in 2021 is historical data trends over time. Analyze previous years’ data as well since it will help make a comparison between past figures against current ones!

For example:

In June 2018 – approx., there were around one billion monthly active users on average but by September-December period saw a significant surge with more than one billion daily active accounts.

In 2022, Instagram will celebrate its tenth anniversary. And, we can anticipate continued growth with new features like Reels and Shops which attract more users in the upcoming few years!

Step 4: Analyze Your Instagram Statistics

If you operate on Instagram as a business or influencer, utilizing insights from Instagram’s analytical tool needs to be a go-to resource to determine your followers’ demographics and when they’re most active. This enables marketers to tailor their content with a great focus as per their target audience requirements along with increased engagement.


To sum up, If you’re curious about how many people use Instagram in 2021 then refer these easy steps. With this helpful guide in hand, determining just how popular this platform is for your marketing campaigns has never been easier. So, use these tips today and see just how successful they can make your strategy!

Frequently Asked Questions about How Many People Use Instagram in 2021 – All You Need to Know

Instagram is one of the most popular social media platforms out there, with millions of active users all over the world. In fact, according to recent statistics, as of 2021 there are over 1 billion monthly active Instagram users. With such a huge audience, it’s no wonder that businesses and individuals alike have turned to Instagram as a way to connect and engage with their followers.

If you’re new to Instagram, or just curious about how many people use the platform in 2021, we’ve compiled some frequently asked questions to help keep you in the know.

Q: How many people use Instagram?
As of mid-2021, there are over 1 billion monthly active Instagram users worldwide.

Q: What countries have the most Instagram users?
The United States has the highest number of active Instagram users at approximately 140 million. Other top countries include India (120 million), Brazil (95 million), Indonesia (78 million), and Russia (55 million).

Q: How many daily active users does Instagram have?
As of May 2021, Instagram reported having over 500 million daily active users on their platform.

Q: What age group uses Instagram the most?
Young adults between ages 18-29 make up the majority of Instagram’s user base, with approximately 71% actively using the platform. However, older age groups are also seeing growth in their number of active accounts on Instagram.

Q: Is there a gender breakdown for Instagram usage?
Yes – as of mid-2021 it was reported that around 54% of active monthly users on the platform identify as female and roughly 46% identify as male.

Q: What about influencers? How many followers do they typically have on average?
While this can vary greatly based on niche and industry focus, among those considered “macro” or “mega” influencers – who typically work with major brands – it is common for them to have hundreds of thousands or even millions of followers. Industry-wide, the majority of influencers have between 5,000 and 100,000 followers.

Q: What is Instagram’s reach?
Instagram has a global reach that extends to nearly every corner of the world. According to recent statistics, they are seeing especially high levels of growth and engagement in places like Brazil, India, and Indonesia.

In conclusion, whether you’re a business looking to connect with customers or an individual looking for inspiration and connection on social media, Instagram continues to hold its position as one of the most popular platforms out there today. With a huge global audience and plenty of opportunities for creativity and connection, it’s no surprise that people all over the world love using Instagram.

Breaking Down the Numbers: Top 5 Facts about How Many People Use Instagram in 2021

As we all know, Instagram is one of the most popular social media platforms on the planet. With over 1 billion monthly active users, it is an essential tool for marketers looking to reach a diverse and engaged audience. But how many people actually use Instagram in 2021? Let’s break down the numbers and see.

Fact #1: Over One Billion Users Worldwide

The first fact that comes to mind when discussing how many people use Instagram in 2021 is that the platform has over one billion users globally. Yes, you read that right – one billion! That number makes Instagram one of the biggest social media platforms out there, second only to Facebook. And with millions of new users joining every day, this number will continue to grow.

Fact #2: Nearly Half of All Social Media Users Use Instagram

According to recent statistics, almost half of all social media users worldwide are on Instagram. That’s nearly half a billion people logging in every month to share photos and videos with their followers and interact with their favorite brands and influencers. If you’re not already utilizing this platform for your business or personal brand, what are you waiting for?

Fact #3: More Women Than Men Use Instagram

While both men and women use Instagram in large numbers, data shows that more women actively engage on the platform than men. In fact, a recent study found that 57% of all global Instagram users are women. This significant majority means that brands targeting female audiences have a unique opportunity to connect with their ideal customers on this platform.

Fact #4: The Majority of Users Are Under 34 Years Old

In terms of age demographics, the majority of Instagram’s user base falls within the younger generation – specifically those under 34 years old. This group represents around two-thirds (64%) of all users on the platform. As such, businesses advertising products and services related to fashion, food & beverage, health & wellness, and travel should focus their efforts on creating content that appeals to this age group.

Fact #5: Instagram Stories Have 500 Million Daily Active Users

Finally, let’s talk about Instagram Stories. This feature has taken the platform by storm since its launch in 2016. And, in 2021, we see that over 500 million users engage with Stories every day – an increase of 100 million from last year! This growth shows that brands should prioritize incorporating Instagram Stories into their marketing strategy to best connect with their audience.

In conclusion, there’s no denying it – the growth and popularity of Instagram are undeniable. Now with a plethora of tools available like Instagram Shopping features and paid advertising options like sponsored posts, reels and stories for businesses- making use of this powerful platform means getting creative while catering your content towards an engaged and ever-growing user base. So whether you’re new to the platform or have been using it for years, knowing how many people use Instagram in 2021 is essential information when crafting your online marketing strategy.

How Many People Use Instagram in 2021: An In-Depth Analysis of User Demographics and Behavior

Instagram is one of the most popular social media platforms available today. Since its launch in 2010, the app has grown exponentially, with millions of users signing up every year. The platform’s popularity can be attributed to its user-friendly interface and engaging features that allow users to share images and videos with their followers.

As of 2021, Instagram boasts over one billion active monthly users. That’s a staggering number that shows just how much the platform has grown since its inception. This makes it one of the top social media platforms in the world, second only to Facebook.


Instagram’s user base is diverse, with people from all age groups using the app. However, data suggests that younger audiences are more active on the platform than older ones. According to Statista, in 2020, around 33 percent of Instagram users were aged between 18 and 24 years old, while around 25 percent were aged between 25 and 34 years old. This trend has been consistent over recent years as well.

Furthermore, gender demographics reflect an almost equal percentage of female and male users on Instagram, with approximately half being female (51%) and half being male (49%). Regardless of race or ethnic background, there is no dominant group among Instagram users; it truly has become a global community where ethnicity does not place any limitation whatsoever.

Instagram Usage Behavior

In addition to studying user demographics for insight into who uses Instagram in general terms , understanding how they use the platform offers better insight into user behavior & habits . Engagement level rates have skyrocketed since Instagram released IGTV (Instagram Television) as about two million video views are reported every day creating immense potential for company promotions or advertising.

Furthermore personal accounts continue to dominate over business profiles by more than double which indicates that majority individuals used instagram for non business related reasons like sharing insights on hobbies , interests etc . Shopping features such as product tags within photos have significantly heightened business user engagement with the platform.

So why are people using Instagram?

Instagram is a perfect hub for sharing engaging content and keeping track of your friends’ lives. The user interface is straightforward to navigate, and the app offers excellent visuals alongside the ability to share creative expressions in multiple formats like video or reel .

Moreover , Instagram has further boosted an enhanced features like stories , live videos and hashtags that allow users to come together through shared interests . Such attributes help create closer connections between individual influencers , brands or even fan communities creating greater social cohesion .

In conclusion, Instagram currently hosts over one billion active monthly users from diverse backgrounds with various levels of activity on international scales. Demographic statistics reveal a younger age range preference, while data supports that personal accounts heavily dominate the side over business profiles. No matter who you are or what you enjoy doing, there’s something for everyone on Instagram!

The Impact of COVID-19 on the Number of People Using Instagram in 2021

It’s no secret that COVID-19 has had a massive impact on our daily lives. From working from home to virtual events, the pandemic has caused us to rethink the way we live and work. Social media platforms, like Instagram, have also been affected by the pandemic. We’re seeing changes in user behavior as people spend more time indoors than ever before. Let’s take a closer look at how COVID-19 is affecting the number of people using Instagram in 2021.

Increased Screen Time

One thing that has become apparent during the pandemic is that people are spending more time on their devices than usual. With lockdowns and social distancing measures put in place, many of us are relying on technology to stay connected with loved ones and keep up with work and entertainment. As a result, we’re seeing an increase in screen time across all social media platforms.

Instagram is no exception. According to recent data, there was a 27% increase in app usage during April and May 2020 compared to the same months in 2019. This surge can be attributed to more people being stuck at home and turning to Instagram for entertainment, inspiration or even just some much-needed company.

Shifts in Content Consumption

With an uptick in screen time comes a shift in content consumption habits. Many users are now seeking out informative or educational content related to health concerns or tips for staying productive at home while others may be consuming lighter-hearted content such as memes or inspirational quotes for motivation during this stressful period.

At the same time, businesses — especially those operating online– have had to adapt -creating new doors of opportunities through Instagram Live feeds showcasing their products/ services which allows consumers access without breaking restrictions nor safe-distancing protocols.

The rise of IGTV

Another trend? The rise of IGTV! With high demand for longer storytelling style videos amidst extended lockdown periods globally, users now have turned from Snapchat exclusively for short-form shares, to Instagram for in-depth insight into their favorite creators’ lives and businesses.

Enough about the positive uprise! Let’s move on further into future changes noticed from the post-COVID era.

Post – COVID Era

As we adapt to the new normal, we are seeing a shift in user behavior. We predict that as life returns back to normal progressively, users may reduce their screen-time usage, spending fewer hours on social media apps including Instagram– limited by outdoor activities or work demands. However, that doesn’t necessarily mean engagement rates will decrease as users who have grown more comfortable with online shopping or browsing habits remain on the platform to purchase products and engage with years of content published beforehand while awaiting the next release.

Instagram’s response was efficient during lockdown periods- launching Reels (August 2020) , a new feature allowing short-form videos shareable both within and outside the app after edits in-app exclusively. As competitors grow – TikTok is just one example- Instagram aims continuously developing fresh features for its audience.

In conclusion, increased screen time is leading people towards seeking transformational high-quality video content across all platforms. The challenge now lies in how companies can ensure they meet these evolving viewers’ needs, deliver those unique experiences real-time video format compelling enough to sustain increased usage among consumers.. Despite this uncertainty post-COVID era, its important newsfeeds continue catering more relevant & engaging content that follows safe controversies guidelines tooeduring this pandemic period while keeping it lighthearted and boosting morale.

Emerging Trends: Predictions for How Many More People Will Join Instagram in 2021 and Beyond

Instagram, the social media platform that turned ten years old in 2020, has been one of the most popular and influential digital spaces of the last decade. With over a billion monthly active users worldwide, Instagram has become a powerful tool for individuals and businesses alike to showcase their creativity, connect with their audience and promote their brands.

But what does the future hold for this visual-centric app? How many more people will join Instagram in 2021 and beyond? Let’s take a look at some emerging trends and make some predictions.

Firstly, it’s important to recognize that Instagram’s popularity is only increasing. In fact, Statista predict that by 2023 there will be around 120.3 million active users in the United States alone. This trend is driven by a number of factors including its user-friendly interface, constant innovation with new features like Reels – which are similar to Tik Tok videos – as well as an ever-expanding network of influencers promoting lucrative brand partnerships.

Secondly, Instagram has become more appealing to older audiences who initially favored Facebook but found its “oldness” unappealing when compared with younger platforms such as Snapchat or TikTok. Since many millennials grew up using social media from an early age they already feel comfortable navigating different apps. Little wonder then that these older generations have now flocked to Instagram for both personal use and business marketing purposes.

Looking further into the future, we predict Instagram will continue to expand its e-commerce capabilities by integrating shopping options within the app and introducing virtual reality technologies for immersive experiences where users can “try on” clothing or explore new travel destinations.

We also anticipate increased privacy measures which offer better data protection whilst being transparent about how information is used across social platforms

So based on our analysis you can expect to see an increase in people joining Instagram as well as more industries allocating resources towards supporting successful marketing strategies through this medium. By taking advantage of influencer marketing, paid ads and other marketing tools, expect to see more engagement from both existing and new users, creating even more possibilities for growth.

In short, Instagram looks set to continue its dominance in the social media sphere and with such widespread adoption it is likely that future generations will continue to use this platform as an essential form of communication.

Table with useful data:

Month Number of Instagram Users
January 1 billion active users
February 1 billion active users
March 1 billion active users
April 1 billion active users
May 1 billion active users
June 1 billion active users
July 1 billion active users
August 1 billion active users
September 1 billion active users
October 1 billion active users
November 1 billion active users
December 1 billion active users

Information from an expert

As of January 2021, Instagram reported having over one billion active users worldwide. This number has continued to rise steadily over the years, making Instagram one of the most popular social media platforms around. The app’s features such as reels and stories have also contributed significantly to its growth in recent times. With this many people using the platform, it is no surprise that businesses are increasingly incorporating Instagram into their marketing strategies.

Historical fact:

As of June 2021, there were over 1 billion monthly active users on Instagram, making it one of the most popular social media platforms in history.

( No ratings yet )