Unlocking the Power of Instagram: How to Create a Business Account [Step-by-Step Guide with Stats and Tips]

Unlocking the Power of Instagram: How to Create a Business Account [Step-by-Step Guide with Stats and Tips]

What is how do I make an Instagram business account?

How to make an Instagram Business Account is an essential step for businesses looking to improve their branding, reach and marketing strategies on social media.

  1. To create an Instagram business account, you need to have a Facebook page that you can link to your profile.
  2. Once you have a Facebook page linked up, click on the three lines in the top right corner of your profile and select “Settings”. Then click on “Account” and select “Switch to Professional Account.” From there, select whether you’re a creator or a business.
  3. Fill out all the requested information about your business and start creating content! With this new account type comes extensive features for analytics, advertising and partnerships with advertisers.

Why You Should Switch to an Instagram Business Account

In recent years, Instagram has become one of the most popular and versatile social media platforms for businesses. With over 1 billion active monthly users, it’s no wonder why brands have been flocking to this visually-driven platform to showcase their products and services.

If you’re still using a personal Instagram account for your business, it’s time to reconsider and switch to an Instagram Business Account. Here are some compelling reasons as to why:


Instagram Business Accounts offer powerful insights that help businesses understand their audience better. You can track data such as the demographics of your followers, the times and days when they are most active on Instagram, which posts perform best, and much more. These insights can help you make informed decisions about your content strategy and ultimately grow your brand on the platform.


With an Instagram Business Account, you gain access to Facebook’s Ads Manager tool. This allows you to create effective advertising campaigns directly within the app. You can target specific audiences based on location, age, gender or interests – all of which helps you reach potential customers who are interested in what your business has to offer.


A business account gives you access to an entire new section called “Instagram Insights” which allows users access impressive information regarding follower behavior- giving businesses analytics into metrics like engagement rates via demographic or even geographic location allowing companies better insight into how they may scale regional marketing efforts.


An Instagram Business Account offers several features that aren’t available on personal profiles including utilizing branded imagery within stories as well unlocking additional tools that determine what information is shared with users viewing social media profile pages.


Finally – switching from a personal account to a business account is simple (and free!). Just head over to your settings page on Instagram, scroll down to “Account” and select “Switch to Professional Account.” From there, you can choose the type of business account that best fits your needs and start taking advantage of these valuable features mentioned above.

In conclusion, it’s clear that switching to an Instagram Business Account is a smart move for any brand looking to boost their presence on this popular social media platform. By gaining access to valuable insights and advertising tools, customizing your profile page, and streamlining customer service efforts – businesses everywhere are finding immense value in making the switch. So what are you waiting for? Make the change today!
5 Things to Know Before Creating an Instagram Business Account
Starting an Instagram business account can be both exciting and daunting at the same time. But before you dive in, here are five essential things that you need to know before creating your digital storefront on Instagram.

1. Define Your Brand Identity
One of the most critical things to do is to define your brand identity before creating an Instagram business account. This includes determining your target audience and setting a unique tone for your brand that differentiates it from competitors.

When creating your brand identity, ensure consistency across all visual aspects such as profile pictures, bios, captions and themes. Also, make sure that every post you make aligns with this aesthetic or messaging.

2. Establish a Goal
Before starting an Instagram business account, identify what you want to achieve with it. Is it to increase brand awareness or attract more customers? Are you looking for engagement with existing followers or trying to increase sales?

2. Establish a Goal

Before starting an Instagram business account, identify what you want to achieve with it. Is it to increase brand awareness or attract more customers? Are you looking for engagement with existing followers or trying to increase sales?

By having clear goals in mind, you can create a targeted plan of action for each one. This may include identifying specific hashtags or influencer partnerships or developing engaging content designed specifically around these objectives.

3. Understand The Algorithm

Instagram algorithms like any other social media platform have their own set of rules when presenting users’ feeds and recency plays an important role in how users see posts on their feed.

To improve engagement rates on your posts make sure to understand Instagram’s algorithm update strategies and develop accordingly; use relevant hashtags that would land high on search results pages possible also pay attention timing of posting carefully according to peak traffic times identified by Insights tool

4. Utilize All Features Available On Platform

Take advantage of all the tools and features available on Instagram platform – Stories highlights being one great example – which can provide additional visibility even after short-lived posts disappear.

Instagram reels are another popular feature which is highly popular among younger users made famous by TikTok so much viral traction if utilised properly showing off creativity with new filters editing options alongside user generated content.

5. Focus On Engagement And Building Relationships

Lastly, keep your engagement rate high by constantly engaging with existing followers and building relationships. This would mean creating authentic conversations, posting customer-generated content, and staying active on the platform’s commenting threads.

In conclusion, creating an Instagram business account is a great strategy to reach new customers and promote your products or services. By following these five essential tips, you can boost your brand identity while maximizing engagement rates to grow sales successfully.

Frequently Asked Questions About Making an Instagram Business Account

As Instagram has become one of the biggest social media platforms in the world, it’s opened up a whole new world of opportunity for businesses. With over a billion active users on Instagram every month, having an Instagram business account can help you reach more people and grow your business.

However, not everyone knows how to make the most out of their Instagram presence. That’s why we’ve put together this FAQ guide about making an Instagram business account that will help you clear up any doubts and concerns you may have.

Q: What is an Instagram Business Account?

A: An Instagram Business Account is specifically designed for businesses as opposed to personal accounts. These accounts come with exclusive features such as call-to-action buttons, access to analytics tools, and the ability to create ads.

Q: Why should I switch to an Instagram Business Account?

A: To start with, switching over to a business account can provide you with better insights into your followers’ behavior and engagement patterns which can help steer your marketing strategy. Additionally, it gives legitimacy to your brand if users see that there is a dedicated page for your company or organization.

Q: How do I switch from my personal profile to an Instagram Business Account?

A: Fortunately, the process of switching between profiles is straightforward. First, go to your settings page on your current profile and select “Switch to Professional Account”. From here it will ask what kind of professional account you want (i.e., Creator or Business). Then just follow the on-screen instructions that come up next.

Q: Does having a business account cost extra money?

A : No! An Instagram Business Account does not require any fees or additional costs above those associated with running ads on this platform.

Q: Can I still post photos and videos like before after making my profile into a business account?

A : Absolutely! Creating a Business Profile doesn’t affect regular posting functionality at all – so you’re free to keep sharing engaging photos and videos as per usual.

Q: What additional features come with an Instagram Business Account?

A : You’ll have access to different analytics that can help you measure post performance, such as impressions, reach, audience demographics, best times for engagement and follower counts. There is also the ability to run ads through Facebook Ads Manager or the Promote feature directly on each post.

In conclusion, making an Instagram Business Account is a smart move for any brand or entrepreneur who wants to maximize their social media presence and build their online reputation. With these helpful Frequently Asked Questions about making an Instagram business account – it’s easy to see how beneficial it can be without any extra obstacles!

Top 3 Benefits of Having an Instagram Business Account

Instagram has come a long way since its launch in 2010 as a simple photo-sharing app. With over one billion active users, it has become an essential social media platform for businesses of all sizes. The introduction of business accounts has made it even more attractive to brands looking to reach out to their audience effectively. In this blog post, we’ll be discussing the top three benefits of having an Instagram business account.

1. Free Analytics:

One primary advantage of having an Instagram business account is access to in-depth analytics that provide insights about followers and content performance. Business accounts can analyze data such as how many people viewed a particular post, how many impressions the post received, the most engaging times and days for posting content, and demographics relating to followers’ age range and location.

This valuable information helps brands make informed decisions when creating content strategies and campaigns, determining which types of posts resonate better with their audience based on engagement metrics analysis offered by the analytics tools provided by Instagram.

2. Call-to-Action & Contact buttons:

Business accounts also have exclusive features like “Call-to-Action” (CTA) buttons that enable direct communication without leaving your feed page or profile page; contact buttons that feature email addresses, phone numbers or directions on Google Maps are also available adding credibility by directing customers straight towards making conversion easier leading into sales channels efficiently.

If you’re running an e-commerce site, CTA buttons will inspire viewers to visit your website or purchase directly from your Instagram profile through shoppable posts thus streamlining interaction between businesses and consumers while giving entrepreneurs a competitive edge.

3. Increased Visibility:

By using hashtags related to a specific industry or field alongside your brand’s message gains more visibility providing exposure enhancing outreach through Instagram searches as well as features like Explore pages further increasing chances of new potential leads discovering you via sponsored ads campaign designed targeted demographics depending on product niche complementing social media marketing campaign (SMM).

Having an option to promote posts or stories can give you an advantage by reaching out to a more diverse audience, which helps generate higher leads that convert into sales. Moreover, Instagram has AI-powered algorithms such as similar content recommendations and suggested content based on users’ liked products, interests and followings.


In conclusion, having an Instagram business account can provide significant advantages for your brand. With access to Analytics and CTA buttons while increasing visibility through strategic content development and paid advertising campaigns, your business can increase its credibility making it more professional overall highlighting key features like the contact button options providing user-friendly accessibility leading into sales or new leads while still engaging with users in a unique way that stands out from other social media platforms. So, what are you waiting for? Set up your Instagram business account today!

How to Optimize Your Instagram Business Profile for Success

If you’re running a business, having a presence on Instagram is no longer optional. With over 1 billion active monthly users and more than 500 million daily active users, it’s the perfect platform to showcase your brand and connect with potential customers.

But simply creating an Instagram profile isn’t enough. To truly make the most of this social media giant, you need to optimize your profile for success. In this blog post, we’ll go over some tips and tricks to help you do just that.

1. Choose the Right Profile Picture

Your profile picture is often the first thing someone sees when they come across your account, so it needs to be both eye-catching and representative of your brand. As a rule of thumb, use an image that aligns with your company’s logo or branding – something simple yet memorable.

2. Craft Your Bio Strategically

The bio section in your Instagram profile is small but mighty – it’s where you get to describe what you do in a succinct manner. Keep it brief yet informative, squeezing in keywords relevant to your industry for better discoverability.

3. Use CTAs

A call-to-action (CTA) plays a significant role in shaping user behavior on Instagram. Encourage followers to turn on notifications for new posts or direct them towards external links like websites using clickable buttons or swipe-up links available once you’ve hit 10k followers or are verified by IG. If necessary backup CTAs with incentives such as promos codes or offers for higher engagement rates.

4. Leverage Hashtags

Properly using hashtags not only helps people find relevant content associated with your brand but also increases exposure leading eventually to new likes and follows from within & outside IG platforms Include six to nine descriptive hashtags specific to each post used consistently throughout all captions will increase reach while occasional placement into comments won’t affect effective optimization..

5. Post Consistently

Posting consistently helps keep current followers engaged and drives newcomers to your profile. An organised calendar system for content,which includes pre-written captions, matching colour themes or editing styles can help improve efficiency while increasing overall aesthetic appeal of IG page.

6. Keep An Eye on Analytics

It’s not enough to just post pictures and hope people find them – especially when trying to optimize your IG business profile. Monitor metrics such as follower counts, reach & engagement rates across posts to determine what works and plan future actions accordingly.

7. Collaborate with Other IG Accounts

Collaborating with other accounts in your industry will help grow your visibility while connecting with individuals who share a similar interest in subject matter thus building brand credibility outside of organic means.

Instagram is constantly evolving, so staying up-to-date on the latest features and best practices is important for creating a successful profile. By using these tips and tricks, you can set yourself up for success and build a strong digital presence that sets you apart from the crowd.

Common Mistakes to Avoid When Creating an Instagram Business Account

In today’s world, social media has become an integral part of running a business. Among the various platforms available in the market, Instagram is one of the most popular ones for creating a social media presence. However, as with any other platform, there are certain common mistakes that businesses make when creating their Instagram accounts. In this article, we will discuss these common mistakes and ways to avoid them.

Mistake #1: Not Choosing The Right Profile Picture

Your profile picture is the first thing that potential customers will see when they come across your business account on Instagram. It’s essential to choose a picture that reflects your brand and lets people know what you’re about. If you’re a business owner who sells handmade jewelry, it makes no sense to use a picture of yourself or your pet as your profile picture. Instead, show off your beautiful jewelry pieces.


When choosing a profile picture for your Instagram account, take note that it should be recognizable as an extension of your brand. Choose something that stands out and speaks to the culture of your brand.

Mistake #2: Ignoring The Bio Section

When creating an Instagram Business Account, it’s important to put thought into crafting an engaging bio section because during scrolls through profiles users check up more on bios handeciding whether they want to follow someone or not . Consider this section as an introduction about who you are and what sets you apart from others in the same industry.


Crafting a captivating bio is crucial for any new follower who comes across with the chance considering following you – especially if they’re unfamiliar with  your brand but stumbled upon interested content worthy enough . Highlight key aspects of what differentiates yourself from others while staying true to yourslef/business name.. Also include valuable information such as hours of operation/live chat support presence/website link / email (if appropriate) etc.

Mistake #3: Not Posting Consistently

Consistency is key when it comes to social media, and Instagram is no exception. Posting only occasionally or sporadically often leads to your business account being drowned out in the sea of images, which ultimately leads to less interaction on your posts.


If you want people to follow your brand, it’s important you stay active and engage with your audience frequently by posting quality content that relates back towards original unique niches within your brand. Develop a schedule that enables you to post content on a regular basis say, twice-a-week – experimenting with times till discover an ideal time when most connection occurs.

Mistake #4: Using Too Many Hashtags

Hashtags are great for getting discovered by new people interested in the particular subject matter of the content but if you use tens upon hundreds of hashtags under one post then chances are it may get confusing and lead to irrelevant targeting system.


While using hashtags can attract potential clients, it’s important not to overdo it. Keep the number low – around 5-10 specific hashtag relevant tags.


Instagram is an increasingly essential platform for businesses looking to reach more customers. It’s crucial for each business owner to avoid these common mistakes when creating their Instagram Business Account as doing so will ensure they don’t miss out on opportunities to grow their brands and connect with new audiences. Be conscious of quality over quantity especially as there are immense peaks of competition present within insta market space!

Table with useful data:

Step Number Task Details
1 Download the Instagram app Go to the App Store or Google Play and download the Instagram app
2 Create your account Click on “Sign up” and enter your email address or mobile number. You can also sign up with your Facebook account.
3 Switch to a business account Go to your profile and click on the three lines in the top right corner. Select “Settings” and then “Account”. Click on “Switch to Professional Account” and follow the prompts to set up your business profile.
4 Add your business information Enter your business name, email address, phone number and physical address. Set up a business category and add a profile picture and bio.
5 Connect to your Facebook page If you have a Facebook page, connect it to your Instagram business account. This will provide you with additional features, such as the ability to run ads on both platforms.
6 Start posting content Once your business account is set up, start posting content that showcases your products or services. Use relevant hashtags and engage with your followers to grow your presence on Instagram.

Information from an expert

As an expert in social media marketing, I highly recommend creating an Instagram business account to expand your reach and increase brand awareness. Making a business account is simple and free. First, download the Instagram app and tap “sign up”. Choose “create new account” and enter your email address or phone number. Be sure to select “Create Account as a Business” before completing your profile information. Once verified, you can start posting content, analyzing insights, and utilizing Instagram’s ad platform for effective advertising strategies. With over 1 billion active users monthly, an Instagram business account is essential for any modern marketing plan.
Historical fact: As a historian, I can confidently state that Instagram was developed in 2010 as a social media platform for sharing photos and videos. However, it was only in 2016 that Instagram introduced business accounts as a way for businesses to use the platform to promote their products or services. Today, it has become an essential tool for businesses worldwide to reach out and connect with their target audience.

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